Welcome Message - Rum Blog

Hello everyone and welcome on the Rum Blog,

this blog is created in parallel with the Strategic brand management course given in SKEMA Business School - Campus Sophia Antipolis. The purpose of the blog is to share our knowledge about brand strategy by applying it into a specific market. We chose the rum industry because we find that it is a dynamic, entertaining and interesting market to explore.

In order to study how the brands are managed, we decided to chose and develop the strategy of 3 different rum companies; Captain Morgan, Bacardi and Havana Club.

In order the develop our ideas, the blog will use 3 main topics:

• The overall market 
• The customer insight
• The competition

Theses topics will help us to go further in the analysis and answer more specific subjects through an entertaining presentation. 

Thanks for reading us and enjoy the blog !